How to attract more people to your web site
You’ve heard about them. You know that they’re there…the people that are lining up to buy your products or use your services. As someone with a mission or dream to fulfill, someone trying to grow your organization or business, you probably have spent considerable time and resources to get the word out about what you do. Your web site should be designed in order to reach as many people as possible, and there are proven ways to drive more traffic to your web site. This is often called search engine optimization, or SEO.
Five free and simple steps to increasing your search engine results ranking (SEO)
- Consider carefully what potential visitors to your site are searching for when they should find your site. What keywords or phrases would they use in a search engine? Create a list of those keywords and phrases, in addition to synonyms and related words or phrases, and embed them in the text of your web site. Give the search engine spiders more to grab when they index your site.
- Keep your content fresh. Update and revise your content on a regular basis. Add fresh text and ideas; remove stale and expired ones. The more updated your site is, the higher it will be ranked in search engines, and the better it will look to the public.
- Get linked in other sites and directories. Part of the success some sites have in their search engine rankings comes from how many quality sites link to their sites. Contact reputable associates and directories, and ask them to link to your site. Link back to theirs in return. Everyone benefits!
- Use (X)HTML for content and CSS for presentation. Simply put, make sure that the coding behind your web site is clean, correct, and validated. The spiders that visit web sites collect and index information for search engines. This information is in the (X)HTML, so by ensuring that information is not cluttered with presentation details, which should be in the CSS, you aid the search engine spiders in their task. Dream Seed Multimedia web sites are validated to use correct (X)HTML and CSS.
- Use semantic markup. Make sure that your site uses (X)HTML to share your site’s meaning. Heading tags should be structured hierarchically. Use keywords in your headings. Dream Seed Multimedia ensures that your (X)HTML will have semantic meaning for the search engines.
Words of caution
- Be wary of anyone who guarantees your ranking in any search engine. There are no guarantees of this nature. And if someone can get you that ranking fast, there is a possibility that questionable methods have been used…which could result in your site being blacklisted from the search engines.
- Avoid loading your site or meta tags with keywords not associated with the content of your web site. Search engines do eventually catch on.
Are you ready to attract more visitors? We’re ready to help. Tell us what we can do…
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