Article tag: Writing
Is Your Marketing Tool Narcissistic?
By Kaye Z. Marks Published:01 May 2010
You know this type: completely self-absorbed, and talks only about himself that every topic of conversation leads back to him. A narcissist.
Guess what? The same characteristics can be found in many marketing tools whether it’s door hangers or print flyers and brochures. These tools are egocentric and are only interested in talking about their business and the products and services they offer.
How to Title Your Web Pages for Better Search Results
By Adam J. Barkafski Published:01 July 2009
You can spend untold amounts of time on the content of your web pages—writing and rewriting (and rewriting!) your text, taking perfect photos, experimenting with just the right way to ask for the sale—for the singular goal of making that all-important conversion. All of your website’s components contribute to encouraging a visitor to take action…or not. One area often neglected on a web page, however, is the page’s title, which is the first thing a visitor sees when coming from a search engine.
Step by Step Process to Writing a Sales Letter
By Westly Lager Published:01 March 2009
You can write a great sales letter. Sure, you may have to learn some new skills. But keep in mind, the great copywriters of today weren’t born writing great sales letters. They started right where you may be—having never written a sales letter. Or maybe you’ve written a few sales letters, but they have disappointed you. Take heart. In this article, I will show you step by step what you need to put in your sales letters to give them the structure and persuasiveness you may desire.
Seven Signs It’s Time for a New Website
By Adam J. Barkafski Published:01 March 2009
If you’ve been in business long enough, you’ve probably seen fresh, shiny new websites and thought, “I wish mine looked like that!” You may be tempted to spring for a new website just because you’ve seen something else you like better, or you’re tired of your current design. However, you may be wasting your hard-earned money. Your current website may already be strong, so why tamper with a winner? There are deeper, more crucial reasons than “how it looks” to go for a new website. Let’s examine seven solid reasons to take on this large project.
The Number One Draw to Your Website
By Adam J. Barkafski Published:01 July 2008
There’s no denying it: it is difficult to drive traffic to your website. There are countless competitors, whether direct or indirect, vying for the fickle attention of the web surfer. The marketing plan you develop to bring visitors to your website can have various effective tactics and techniques, but the one that should top your list is often given a lower priority—and sometimes forgotten completely.
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