by / on May 1, 2013 / in Search Engine Optimization and Website Marketing
Many local small businesses and organizations need to work hard to maximize their search engine listings, and in an increasingly mobile world (think of all those smartphones and tablets!), a local presence for local businesses is that much more important. If a visitor in the neighborhood pulls out her smartphone to search for local frozen…
by / on April 1, 2013 / in Search Engine Optimization and Website Marketing
If you are planning or already have a website, what’s your number one goal for it? Do you hope to increase sales? Collect better leads? Raise more awareness for your cause? In order to best position your website for success, you must know what it needs to do. But that’s not enough. In my years…
by / on January 1, 2013 / in Search Engine Optimization and Website Marketing
Most businesses and organizations have websites in the hopes that those same sites will bring more business and/or raise awareness about them. However, as search engine optimization (SEO) has changed so much in the last year, many people are still relying on outdated ideas to improve their websites’ effectiveness that instead, they are losing out…
by / on July 1, 2012 / in Search Engine Optimization and Website Marketing
Have you ever felt annoyed or bothered by the amount of junk in your Facebook feed or in your email inbox? Some days you may feel like shutting it all down and walking away. What if your own customers or potential customers feel this way about your business or organization? This leads me to ask…
by / on May 1, 2012 / in Search Engine Optimization and Website Marketing
If you’ve had a website for any length of time, and you’ve been working on attracting new visitors to it, you’ve probably been engaging in search engine optimization (SEO) to some degree. Most SEO efforts have been oriented to a goal of achieving high search engine rankings for certain terms, say “kitchen remodeling bakersfield ca.”…
by / on April 1, 2012 / in Search Engine Optimization and Website Marketing
“I have a website. Now what?” “How do I get people to see my website?” “How can I find new customers with my website?” These are common questions from small businesses and nonprofits who have websites. After spending time and money developing your new website, you want it to work; you want a return on…
by / on December 1, 2011 / in Search Engine Optimization and Website Marketing
This holiday season marks Dream Seed Multimedia’s sixth. When I reflect on the kind of work I was doing for clients by the end of 2006 and what I’m doing now, I find it interesting to see just how online marketing has changed is such a short time. In honor of my sixth Christmas with…
by / on October 1, 2011 / in Search Engine Optimization and Website Marketing
If your business or nonprofit caters to a local population in any way, say through a bricks-and-mortar store or some kind of localized in-person service, you might be missing out on a great online opportunity. How can a geographical limitation become an advantage over other websites that have no local boundaries? The answer lies in…
by / on December 1, 2010 / in Internet and Technology
For this holiday season, I thought it would be fun to take the spirit of “The Twelve Days of Christmas” and instead present you with “The Twelve Gifts of Christmas,” specifically twelve free things that can help you with your online presence this season and all year long!
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by / on November 1, 2010 / in Search Engine Optimization and Website Marketing
Article writing can be a great tool to reach more potential customers, market your business, boost website traffic, and improve your standing as an expert in the field. Any business owner or nonprofit manager can harness an article’s power to bring about these positive changes for their organization.
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