Article tag: Search
The Best Thing to Determine Your Website’s Success
By Adam J. Barkafski Published:01 January 2012
For most of us, our websites are an important way to find new business or activity. We create them hoping that people looking for the solutions that we provide will find us on the internet and then buy from us or contact us for more. However, this may be one of the greatest challenges we face—getting found by these web surfers. But there is one thing that you can do, more than anything else, that will help your site find its right audience.
Top 6 Changes in Business Websites in the Last 6 Years
By Adam J. Barkafski Published:01 December 2011
This holiday season marks Dream Seed Multimedia’s sixth. When I reflect on the kind of work I was doing for clients by the end of 2006 and what I’m doing now, I find it interesting to see just how online marketing has changed is such a short time. In honor of my sixth Christmas with Dream Seed, I thought I’d share with you six big changes I’ve noticed in effective small business and nonprofit websites.
Got a Local Business? Don’t Forget about Local Search!
By Adam J. Barkafski Published:01 October 2011
If your business or nonprofit caters to a local population in any way, say through a bricks-and-mortar store or some kind of localized in-person service, you might be missing out on a great online opportunity. How can a geographical limitation become an advantage over other websites that have no local boundaries? The answer lies in local search, and capitalizing on it can make a big difference for your business or organization.
How to Use Images and Videos for SEO Results
By Adam J. Barkafski Published:01 September 2011
In improving your website’s SEO campaign, you want to increase the positive exposure your site has in search engine results. But did you know that using and optimizing images and videos on your website can help you increase your search engine listing presence?
Big News from Google Is Good News for Small Businesses
By Adam J. Barkafski Published:01 April 2011
If you’ve been paying attention to internet marketing news in the past month, you may have noticed something unusual: Google made a major change to how it determines search results, and it announced this change. This is big. Google rarely, if ever, gives clear indications of how it ranks its results. And this change is more than a drop in the bucket: roughly 12 percent of web searches saw major shifts, and several websites tumbled in their listings literally overnight!
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