Article tag: Marketing
Is Your Marketing Tool Narcissistic?
By Kaye Z. Marks Published:01 May 2010
You know this type: completely self-absorbed, and talks only about himself that every topic of conversation leads back to him. A narcissist.
Guess what? The same characteristics can be found in many marketing tools whether it’s door hangers or print flyers and brochures. These tools are egocentric and are only interested in talking about their business and the products and services they offer.
Does Your Website Call to Action?
By Adam J. Barkafski Published:01 March 2010
Your website has (or should have) one or more goals to convert your website visitors into leads or paying customers. All your visitors need to do is take a specific action. But can your visitors easily figure out how they can take action? Let’s take a look at how to strengthen these “calls to action” so that you will turn more potential customers into paying customers.
Where Does Your Website Fold?
By Adam J. Barkafski Published:01 February 2010
First impressions are key to any relationship. They are perhaps even more crucial in cyberspace than they are in real life. Think about how many times you’ve gone to a website, only to click on to the next one in a mere few seconds. The harsh truth is that people are doing that to your website if they feel that it doesn’t offer what they need. So how does your website stack up?
Marketing Resolutions for the New Year
By Patty Benton Published:01 January 2010
Everyone knows that with the New Year comes the big New Year’s resolutions. Many of us make personal goals, such as losing weight, being nice to our mother-in-law, not eating out so much, etc., etc. Oddly enough, many of us do not set New Year’s resolutions for our business. This is very important to do. The beginning of the year is a great time to look over the past year and look at our successes, and yes, our failures. What went well last year? What needs changed from last year? This information will help us set our resolutions. On top of this, we need to look at how to help our business grow. In this article, I am going to help you get started on your “marketing resolutions for the new year.”
Festive and Effective Holiday Marketing Ideas
By Wendy Maynard Published:01 November 2009
In addition to being the “Season of Sweets,” the period of time between Halloween and New Year’s Day presents a wonderful opportunity for your company to thank your customers. It also is a time that you can drive new business to you. Here is a list of easy and effective marketing ideas to help you promote your business for the holidays.
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