Article tag: Marketing
How Online Articles Can Bring More Customers
By Adam J. Barkafski Published:01 November 2010
Article writing can be a great tool to reach more potential customers, market your business, boost website traffic, and improve your standing as an expert in the field. Any business owner or nonprofit manager can harness an article’s power to bring about these positive changes for their organization.
Don't Start a Blog until You Ask These Five Questions
By Adam J. Barkafski Published:01 October 2010
Lately, more and more of my clients have been asking about blogs. Blogs have been very hot on the Web for years now, and it seems like everyone has one. Perhaps it’s the feeling that “everyone has one and I don’t” that’s driving more of my clients to wonder if it’s time to start their own. If you’re wondering this yourself, do you know if your business or organization is really ready to join the blogosphere?
Website Myth: Great SEO Means a Successful Website
By Adam J. Barkafski Published:01 September 2010
If you’ve been working hard to improve your website’s search engine optimization (SEO), you may not really be improving your site. Believe it or not, some websites succeed in search engines, showing up on the first page of results, but still aren’t real successes. These websites fail to bring in paying customers, to generate qualified leads, or to make any other kind of conversion. Why is that? And how can it be repaired?
Eight Smart Tips for a Successful Website
By Adam J. Barkafski Published:01 August 2010
It’s all too often that people think that websites are magic bullets to bring them money and publicity. When it doesn’t happen right away (or even at all), some people get upset and think something is flawed with their website. What they fail to realize is that a successful website rarely just happens. It is the result of smart, methodical work on the part of the website owner.
Search Engine Optimization: Do It Yourself, or Hire an Expert?
By Adam J. Barkafski Published:01 June 2010
Getting to the top of search engine results seems to be something most every website owner wants. However, doing so is a difficult challenge that rarely happens overnight. There are many factors to consider, and search engine algorithms (the top-secret formulas that determine how to rank websites in a search results page) are changing all the time. And a few missteps can penalize or drop your website altogether.
So what does a website owner do?
Need a new website, but aren’t sure where to begin?
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