Article tag: Marketing
Four Tips for Better Email Newsletters
By Adam J. Barkafski Published:01 May 2011
You probably don’t need to be told that email newsletters are an effective way to market your business or organization. For years now, business coaches and mentors have been discussing their benefits and excellent return on investment. But for those who have only dabbled or who haven’t even started, email newsletters can seem like a complicated, even mystifying, concept. Here, I’ll share four simple tips that are sure to help your email newsletter be a great success!
Big News from Google Is Good News for Small Businesses
By Adam J. Barkafski Published:01 April 2011
If you’ve been paying attention to internet marketing news in the past month, you may have noticed something unusual: Google made a major change to how it determines search results, and it announced this change. This is big. Google rarely, if ever, gives clear indications of how it ranks its results. And this change is more than a drop in the bucket: roughly 12 percent of web searches saw major shifts, and several websites tumbled in their listings literally overnight!
Listening to the Advice of Gurus
By Samantha Green Published:01 March 2011
You’d be lying if you said you didn’t notice that the internet has turned a large number of people into gurus, experts, ninjas, and endless other buzzwords that attempt to express how much of a professional a person is within a field that can be very hard to define parameters.
The Problem with Search Engines
By Adam J. Barkafski Published:01 February 2011
Any business or nonprofit with a website relies on search engines, such as Google and Yahoo, to help bring new visitors to their site. That’s why we hear so much about search engine optimization, or SEO, as an important strategy to improve your website’s ranking in search engines. However, all search engines guard their secrets carefully; therefore, any SEO technique is a result of shrewd observation and experimentation. So what happens when all your best SEO strategies and techniques seem to fail?
Don't Waste Money on Website Updates
By Adam J. Barkafski Published:01 January 2011
I’ve seen lots of people waste money on updating their websites. They spend hundreds or thousands of dollars to make changes here and there, but they didn’t really matter. When every dollar counts, are you wasting money, too?
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