Article tag: Marketing
Website Myth: Great SEO Means a Successful Website
By Adam J. Barkafski Published:01 September 2010
If you’ve been working hard to improve your website’s search engine optimization (SEO), you may not really be improving your site. Believe it or not, some websites succeed in search engines, showing up on the first page of results, but still aren’t real successes. These websites fail to bring in paying customers, to generate qualified leads, or to make any other kind of conversion. Why is that? And how can it be repaired?
Eight Smart Tips for a Successful Website
By Adam J. Barkafski Published:01 August 2010
It’s all too often that people think that websites are magic bullets to bring them money and publicity. When it doesn’t happen right away (or even at all), some people get upset and think something is flawed with their website. What they fail to realize is that a successful website rarely just happens. It is the result of smart, methodical work on the part of the website owner.
Search Engine Optimization: Do It Yourself, or Hire an Expert?
By Adam J. Barkafski Published:01 June 2010
Getting to the top of search engine results seems to be something most every website owner wants. However, doing so is a difficult challenge that rarely happens overnight. There are many factors to consider, and search engine algorithms (the top-secret formulas that determine how to rank websites in a search results page) are changing all the time. And a few missteps can penalize or drop your website altogether.
So what does a website owner do?
Is Your Marketing Tool Narcissistic?
By Kaye Z. Marks Published:01 May 2010
You know this type: completely self-absorbed, and talks only about himself that every topic of conversation leads back to him. A narcissist.
Guess what? The same characteristics can be found in many marketing tools whether it’s door hangers or print flyers and brochures. These tools are egocentric and are only interested in talking about their business and the products and services they offer.
Does Your Website Call to Action?
By Adam J. Barkafski Published:01 March 2010
Your website has (or should have) one or more goals to convert your website visitors into leads or paying customers. All your visitors need to do is take a specific action. But can your visitors easily figure out how they can take action? Let’s take a look at how to strengthen these “calls to action” so that you will turn more potential customers into paying customers.
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