Article tag: Leads
Don't Waste Money on Website Updates
By Adam J. Barkafski Published:01 January 2011
I’ve seen lots of people waste money on updating their websites. They spend hundreds or thousands of dollars to make changes here and there, but they didn’t really matter. When every dollar counts, are you wasting money, too?
Don't Start a Blog until You Ask These Five Questions
By Adam J. Barkafski Published:01 October 2010
Lately, more and more of my clients have been asking about blogs. Blogs have been very hot on the Web for years now, and it seems like everyone has one. Perhaps it’s the feeling that “everyone has one and I don’t” that’s driving more of my clients to wonder if it’s time to start their own. If you’re wondering this yourself, do you know if your business or organization is really ready to join the blogosphere?
Website Myth: Great SEO Means a Successful Website
By Adam J. Barkafski Published:01 September 2010
If you’ve been working hard to improve your website’s search engine optimization (SEO), you may not really be improving your site. Believe it or not, some websites succeed in search engines, showing up on the first page of results, but still aren’t real successes. These websites fail to bring in paying customers, to generate qualified leads, or to make any other kind of conversion. Why is that? And how can it be repaired?
Eight Smart Tips for a Successful Website
By Adam J. Barkafski Published:01 August 2010
It’s all too often that people think that websites are magic bullets to bring them money and publicity. When it doesn’t happen right away (or even at all), some people get upset and think something is flawed with their website. What they fail to realize is that a successful website rarely just happens. It is the result of smart, methodical work on the part of the website owner.
Is Your Marketing Tool Narcissistic?
By Kaye Z. Marks Published:01 May 2010
You know this type: completely self-absorbed, and talks only about himself that every topic of conversation leads back to him. A narcissist.
Guess what? The same characteristics can be found in many marketing tools whether it’s door hangers or print flyers and brochures. These tools are egocentric and are only interested in talking about their business and the products and services they offer.
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