Article tag: Keywords
How to Title Your Web Pages for Better Search Results
By Adam J. Barkafski Published:01 July 2009
You can spend untold amounts of time on the content of your web pages—writing and rewriting (and rewriting!) your text, taking perfect photos, experimenting with just the right way to ask for the sale—for the singular goal of making that all-important conversion. All of your website’s components contribute to encouraging a visitor to take action…or not. One area often neglected on a web page, however, is the page’s title, which is the first thing a visitor sees when coming from a search engine.
Using Keywords to Best Market Your Website (Part 2)
By Adam J. Barkafski Published:01 May 2007
The first part of this article explained what keywords and phrases are and how not to use them on your website. Below, the article continues with information that will help you use your keywords and phrases to develop your site into a success!
Using Keywords to Best Market Your Website (Part 1)
By Adam J. Barkafski Published:01 March 2007
Most of us have heard a lot of talk about keywords throughout the evolution of the internet. Supposedly, good key words, we may have been told, are the “key” to successful marketing for our websites. We’re supposed to make sure that our keywords are loaded on our pages and in our meta tags. But what exactly does this mean? And does having good keywords mean that our sites will rank more highly in search engine results? Let’s take a look.
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