Article tag: Content
Give Your Website an Annual Checkup
By Adam J. Barkafski Published:01 December 2009
Your website is vital to the success of your business or organization. It can mean lots of new customers…or many disappointed (and lost) prospects. Given its importance, do you give your website regular checkups to keep it in optimal health? Or do you wait for problems to develop before giving it some attention?
Do You Have Standards?
By Adam J. Barkafski Published:01 October 2009
Of course you do. Rather, the question should be, “Does your website have standards?” Believe it or not, most websites on the web today don’t! So what is standards compliance for websites?
How to Title Your Web Pages for Better Search Results
By Adam J. Barkafski Published:01 July 2009
You can spend untold amounts of time on the content of your web pages—writing and rewriting (and rewriting!) your text, taking perfect photos, experimenting with just the right way to ask for the sale—for the singular goal of making that all-important conversion. All of your website’s components contribute to encouraging a visitor to take action…or not. One area often neglected on a web page, however, is the page’s title, which is the first thing a visitor sees when coming from a search engine.
Step by Step Process to Writing a Sales Letter
By Westly Lager Published:01 March 2009
You can write a great sales letter. Sure, you may have to learn some new skills. But keep in mind, the great copywriters of today weren’t born writing great sales letters. They started right where you may be—having never written a sales letter. Or maybe you’ve written a few sales letters, but they have disappointed you. Take heart. In this article, I will show you step by step what you need to put in your sales letters to give them the structure and persuasiveness you may desire.
Seven Signs It’s Time for a New Website
By Adam J. Barkafski Published:01 March 2009
If you’ve been in business long enough, you’ve probably seen fresh, shiny new websites and thought, “I wish mine looked like that!” You may be tempted to spring for a new website just because you’ve seen something else you like better, or you’re tired of your current design. However, you may be wasting your hard-earned money. Your current website may already be strong, so why tamper with a winner? There are deeper, more crucial reasons than “how it looks” to go for a new website. Let’s examine seven solid reasons to take on this large project.
Need a new website, but aren’t sure where to begin?
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