From the Editor

Search engine optimization is an overwhelming, complex, and sometimes even frustrating activity. However, you can also reap some wonderful rewards as well! SEO can be quite time consuming, so do you do it yourself or hire an expert to help? We’ll explore your options so that you can make an informed decision.

If you’re in the Lancaster, PA, area, I’ll be presenting the SCORE workshop on search engine optimization and improving a website’s effectiveness again on June 23. It’s not too late to register!

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All the best,

Adam J. Barkafski

Website MarketingSearch engine optimization: Do it yourself, or hire an expert?

Getting to the top of search engine results seems to be something most every website owner wants. However, doing so is a difficult challenge that rarely happens overnight. There are many factors to consider, and search engine algorithms (the top-secret formulas that determine how to rank websites in a search results page) are changing all the time. And a few missteps can penalize or drop your website altogether.

So what does a website owner do?…

Find out how to plan your SEO strategy……

Insightful TipWhere can you find reliable SEO advice?

In my article above, I discuss being an educated website owner so that you are aware of whether or not certain SEO strategies or services are going to help—or hurt—your website. However, you may be asking yourself, “How will I know what’s reliable and what’s not?

Here are some reliable websites to check out, and all offer some sort of free advice, resources, or articles:

• Gravity Search Marketing
• High Rankings
• ClickZ
• Search Engine Watch
• Search Engine Land

You also should check out one of the best books on the subject (mentioned in my article above), Search Engine Optimization: An Hour a Day, 2nd ed. by Jennifer Grappone and Gradiva Couzin. It’s well worth the investment.