From the Editor

In case you missed it last year, I’ll be presenting the SCORE workshop on search engine optimization and improving a website’s effectiveness three more times in 2010. The first opportunity is April 1. If you’re in the Lancaster, PA, area and are interested in attending the workshop, you can see the details and sign up here.

SCORE is a terrific organization that offers great advice and support for small businesses; in fact, they really helped me get started. Visit SCORE’s website for more information about what they offer and to find a chapter near you. For local Lancaster folks, you can also visit the SCORE Lancaster website as well for their other offerings.

If you find this newsletter useful, please forward it on to a friend. You can also follow Dream Seed on Twitter and Facebook for more tips, tools, and special offers!

All the best,

Adam J. Barkafski

Website MarketingDoes your website “call to action”?

Your website has (or should have) one or more goals to convert your website visitors into leads or paying customers. All your visitors need to do is take a specific action. But can your visitors easily figure out how they can take action? Let’s take a look at how to strengthen these “calls to action” so that you will turn more potential customers into paying customers…

Learn what makes a good call to action…

Insightful TipLearn by example

A picture is worth a thousand words. In the article above, you’ve read about the importance of having a call to action and how to make it strong and compelling. So now, how about some examples? See how white space, size, and color really help a call to action button “pop.”

Here are two sources of excellent examples to get your creative juices flowing. Design Shack features some real-world examples of terrific call-to-action buttons for your consideration. Also, Smashing Magazine includes a gallery of fine call to action examples, along with some discussion of what makes them so good.