From the Editor

Sometimes the best ideas are yet to be discovered, and sometimes we try things that don’t quite turn out the way they should. I see this phenomenon in working with clients on their websites. We should always try to learn and improve. That’s why I’ve focused this month’s issue on helping you get started on collecting the information you need to keep learning about and improving your website.

I hope you’ll find this issue useful. If you do, please forward it to a friend. More tips for improving your website are coming soon!

All the best,

Adam J. Barkafski

Insightful TipIs your website really effective?

You’ve probably put a lot of thought and energy (and also time and money) into your website. But do you know if it’s really working hard for you? Is your target market finding you? And if they find you, are they taking the action you want them to take?

In most areas of our businesses and organizations, we have a handle on how well we’re doing. We know about our customers, money coming in, promotions that work. You should also know all this about your website too! By learning this information, you can know if your website needs new content, clearer navigation, or better marketing…all of which translate into more business for you!

How can you get a handle on this information? Easy! Start by researching how your website is currently used. If you don’t already have a free Google Analytics account, sign up for one. Read the article in this issue of InSites to find out more about how Google Analytics works. Then, look for more tips in our future issues for how to use this new information.

Website Best PracticesImproving your website’s success with Google Analytics

How can you tell how your website is performing? Do you know how many visitors you get? Where they come from? What pages they visit? What they’re interested in? What they’re not?

You may have spent a lot of time and money to bring your website to the public. But have your resources been put to good use? Enter Google Analytics. Simply sign up for an Analytics account with Google, and you open up to many useful and detailed reports at your fingertips about your website’s performance.

Oh, and did I mention it’s all for free?

Find out how Google Analytics can help improve your website!