Keeping Busy

Work continues buzzing about in my office. Fortunately or unfortunately, depending on how you look at it, I’ve not been able to get as far as I had hoped with Dream Seed’s website and newsletter relaunch. Other projects have needed my attention, and if you have a business, that’s usually good news! Along these lines, I have included advice on how to keep bringing in those leads as well as how to ensure that your branding efforts are helping you during this rough economy…and always. Feel free to contact me if I can help you in any way. Enjoy!
~Adam

8 Ways to Generate More Leads

by Ivan Levison

In the old days (a few years ago), you could mail an envelope package or an email to a well-selected list and expect to get a fair number of orders.

Today the rules have changed and, for a bunch of reasons, marketers have had to adopt a two-step selling model:

Step #1: We use direct mail, email, and advertising to generate leads.

Step #2: We use telemarketing, direct mail, etc., to convert the leads into sales.…

Discover secrets to generating more leads…

Is Your Brand Delivering Customer Value?

by David Kent

The continual talk of “tough times,” “economic hardship,” and a “global recession” is causing many business leaders to be fearful of what lies ahead. One thing that is clear is that we are now living in “uncertain times,” and this is requiring business leaders all over the world to apply a “different” kind of thinking to how they approach business issues and decisions.…

Learn how to meet your customers’ needs through your brand…