Articles: Website Optimization and Marketing
Where Does Your Website Fold?
Written by Adam J. Barkafski Published: 01 February 2010
First impressions are key to any relationship. They are perhaps even more crucial in cyberspace than they are in real life. Think about how many times you’ve gone to a website, only to click on to the next one in a mere few seconds. The harsh truth is that people are doing that to your website if they feel that it doesn’t offer what they need. So how does your website stack up?
Improving Your Website’s Success with Google Analytics
Written by Adam J. Barkafski Published: 01 September 2009
How can you tell how your website is performing? Do you know how many visitors you get? Where they come from? What pages they visit? What they’re interested in? What they’re not?
Read more: Improving Your Website’s Success with Google Analytics
How to Improve Your Website’s Performance through Inbound Links
Written by Adam J. Barkafski Published: 01 August 2009
With so many websites out there competing for customers and top spots in search engines, it seems like there’s a new magic bullet each day that’s supposed to propel your site to the very top. And some of that is because search engines continually change what they’re looking for in order to rank websites. But there aren’t many things you can do to bring more visitors to your website more effectively than the tried-and-true method of creating inbound links to your website.
Read more: How to Improve Your Website’s Performance through Inbound Links
How to Title Your Web Pages for Better Search Results
Written by Adam J. Barkafski Published: 01 July 2009
You can spend untold amounts of time on the content of your web pages—writing and rewriting (and rewriting!) your text, taking perfect photos, experimenting with just the right way to ask for the sale—for the singular goal of making that all-important conversion. All of your website’s components contribute to encouraging a visitor to take action…or not. One area often neglected on a web page, however, is the page’s title, which is the first thing a visitor sees when coming from a search engine.
Read more: How to Title Your Web Pages for Better Search Results
The Number One Draw to Your Website
Written by Adam J. Barkafski Published: 01 July 2008
There’s no denying it: it is difficult to drive traffic to your website. There are countless competitors, whether direct or indirect, vying for the fickle attention of the web surfer. The marketing plan you develop to bring visitors to your website can have various effective tactics and techniques, but the one that should top your list is often given a lower priority—and sometimes forgotten completely.
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