Articles: Website Optimization and Marketing
The Best Thing to Determine Your Website’s Success
Written by Adam J. Barkafski Published: 01 January 2012
For most of us, our websites are an important way to find new business or activity. We create them hoping that people looking for the solutions that we provide will find us on the internet and then buy from us or contact us for more. However, this may be one of the greatest challenges we face—getting found by these web surfers. But there is one thing that you can do, more than anything else, that will help your site find its right audience.
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Top 6 Changes in Business Websites in the Last 6 Years
Written by Adam J. Barkafski Published: 01 December 2011
This holiday season marks Dream Seed Multimedia’s sixth. When I reflect on the kind of work I was doing for clients by the end of 2006 and what I’m doing now, I find it interesting to see just how online marketing has changed is such a short time. In honor of my sixth Christmas with Dream Seed, I thought I’d share with you six big changes I’ve noticed in effective small business and nonprofit websites.
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Got a Local Business? Don’t Forget about Local Search!
Written by Adam J. Barkafski Published: 01 October 2011
If your business or nonprofit caters to a local population in any way, say through a bricks-and-mortar store or some kind of localized in-person service, you might be missing out on a great online opportunity. How can a geographical limitation become an advantage over other websites that have no local boundaries? The answer lies in local search, and capitalizing on it can make a big difference for your business or organization.
Read more: Got a Local Business? Don’t Forget about Local Search!
How to Use Images and Videos for SEO Results
Written by Adam J. Barkafski Published: 01 September 2011
In improving your website’s SEO campaign, you want to increase the positive exposure your site has in search engine results. But did you know that using and optimizing images and videos on your website can help you increase your search engine listing presence?
Four More Tips for Better Email Newsletters
Written by Adam J. Barkafski Published: 01 June 2011
Successful email newsletters that can help bring you business and keep your name in the spotlight rarely happen by accident. They are more often the result of careful planning and a little clever thinking. There are countless tips on helping anyone develop a more effective email newsletter, so continuing the last newsletter article, here are four more tips for paving your way to an excellent, hard-working newsletter!
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Grace United Church of Christ
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