Articles: Offline Marketing
Is Your Brand Delivering Customer Value?
Written by David Kent Published: 01 May 2009
The continual talk of “tough times,” “economic hardship,” and a “global recession” is causing many business leaders to be fearful of what lies ahead. One thing that is clear is that we are now living in “uncertain times,” and this is requiring business leaders all over the world to apply a “different” kind of thinking to how they approach business issues and decisions.
Marketing Your Business in a Tough Economy: 5 Ways to Outmaneuver the Darwinian Cleanse
Written by Bonita L. Richter Published: 01 January 2009
Most of the news we hear about is about how big business is being affected by the economy. The reality is the same things that affect big companies, don’t necessarily affect a small business to the same degree.
Read more: Marketing Your Business in a Tough Economy: 5 Ways to Outmaneuver the Darwinian Cleanse
Holiday Marketing Magic for New Year Success
Written by Diana Ennen Published: 01 November 2008
Can you believe it’s November already? The holidays are here and then the start of a new year will be upon us. Now is a perfect time to reflect on your business and see if it is all that it can be. Is it running at full speed, and do you have all the clients that you need?
To Send or Not to Send: Holiday Greeting Cards for Your Business
Written by Heather Carreiro Published: 01 November 2008
As December approaches, business owners out there may be asking themselves the following question. Should we send out holiday greeting cards this year? Let’s face it, it can be a big expense, and you may never really know how much it affects your business in the long run.
Read more: To Send or Not to Send: Holiday Greeting Cards for Your Business
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