Articles: Offline Marketing
Is Your Marketing Tool Narcissistic?
Written by Kaye Z. Marks Published: 01 May 2010
You know this type: completely self-absorbed, and talks only about himself that every topic of conversation leads back to him. A narcissist.
Guess what? The same characteristics can be found in many marketing tools whether it’s door hangers or print flyers and brochures. These tools are egocentric and are only interested in talking about their business and the products and services they offer.
Marketing Resolutions for the New Year
Written by Patty Benton Published: 01 January 2010
Everyone knows that with the New Year comes the big New Year’s resolutions. Many of us make personal goals, such as losing weight, being nice to our mother-in-law, not eating out so much, etc., etc. Oddly enough, many of us do not set New Year’s resolutions for our business. This is very important to do. The beginning of the year is a great time to look over the past year and look at our successes, and yes, our failures. What went well last year? What needs changed from last year? This information will help us set our resolutions. On top of this, we need to look at how to help our business grow. In this article, I am going to help you get started on your “marketing resolutions for the new year.”
Festive and Effective Holiday Marketing Ideas
Written by Wendy Maynard Published: 01 November 2009
In addition to being the “Season of Sweets,” the period of time between Halloween and New Year’s Day presents a wonderful opportunity for your company to thank your customers. It also is a time that you can drive new business to you. Here is a list of easy and effective marketing ideas to help you promote your business for the holidays.
8 Ways to Generate More Leads
Written by Ivan Levison Published: 01 May 2009
In the old days (a few years ago), you could mail an envelope package or an email to a well-selected list and expect to get a fair number of orders.
Today the rules have changed and, for a bunch of reasons, marketers have had to adopt a two-step selling model:
Is Your Brand Delivering Customer Value?
Written by David Kent Published: 01 May 2009
The continual talk of “tough times,” “economic hardship,” and a “global recession” is causing many business leaders to be fearful of what lies ahead. One thing that is clear is that we are now living in “uncertain times,” and this is requiring business leaders all over the world to apply a “different” kind of thinking to how they approach business issues and decisions.
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